Ah Boon.Net 阿文

Belgium the law concerning organ donation is very confusing. Everyone thinks he or she is automatically considered as a donor, but in fact you have to register to be a donor.

“Becoming a donor is probably your only chance to get inside her.” That is the eyebrow-raising tagline of this unorthodox ad for Reborn To Be Alive, a Belgian organ donor foundation.

The cheeky copy is coupled with a seductive image of an attractive female in her lingerie.

The aim of the ad is to draw awareness among people in Belgium to the fact that they have to register to be a donor, as opposed to the common belief that they are automatically considered donors.

Obviously targeting the male audience, the racy ad was published in Belgium’s leading male magazine, P-magazine.

Below is an earlier campaign which tells One organ donor can save 8 lives, well maybe not so attractive as this.

Be a donor today and Register now at www.reborntobealive.be

Technorati Tags: Belgium, Organ Donation, Donor, P-magazine, Save Lives

Trackback This Post | Subscribe to the comments through RSS Feed